The Fashion Designer Survival Guide: start and run your own fasion business
Mary Gehlhar
The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including:
- How to create a viable business plan.
- Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity.
- The best sources for fabric and materials.
- Navigating the pitfalls of production both at home and abroad.
- Marketing, branding, and getting the product into the stores and into the customer’s closets.
- Romancing the press, dressing celebrities, and creative publicity techniques.
- Producing a runway show that will get results.
- How to create a viable business plan.
- Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity.
- The best sources for fabric and materials.
- Navigating the pitfalls of production both at home and abroad.
- Marketing, branding, and getting the product into the stores and into the customer’s closets.
- Romancing the press, dressing celebrities, and creative publicity techniques.
- Producing a runway show that will get results.
Категории:
Година:
2008
Издание:
Expanded and revised
Издателство:
Kaplan Publishing
Език:
english
ISBN 10:
1427799776
ISBN 13:
9781427799777
Файл:
PDF, 2.61 MB
IPFS:
,
english, 2008
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